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Monday, April 14, 2014

The medium format digital camera market has been gut punched by a veteran.

I've been looking at all the information out there so far on the new Pentax 645Z and it looks to be damned impressive. It's a gut punch to the medium format camera industry, from a seasoned veteran of medium format photography.

Pentax was one of the kings when it came to medium format film photography. The 6x7, 67 and 67II, as well as the original 645, 645N and 645 NII. I have owned both the 645 and 645N over the years and they were excellent cameras. Pentax's medium format optics were serious contenders as well.

Its going to be very interesting to see how the industry responds when Phase One and their IQ 250 costs just short of $35,000 and the Hasselblad H5Dc starts at $27,500. All three cameras use the same sensor- The first medium format CMOS sensor, which was developed by Sony.

The coolest thing about this new Pentax camera is that it will use any Pentax 645 mount lens going all the way back to the original 645 manual focus lenses. I have yet to see confirmation but that would also mean that their 6x7 lenses can be used with their adapter.

Looks like a win to me.


Sunday, April 13, 2014

My idea on how to handle people who run events but seem to have no budget for photography:

If they charge money for the attendees/participants, then have them raise the price by one to five dollars per entry (Depending on how much you're going to charge them) and the budget for photography should miraculously appear.

Simple, right?

Heres another one: If you encounter one of this many people who claim how much exposure you'll get by giving your work away for free (While THEY make money, of course), this is a guaranteed way to get them to put up or shut up:

You will draw up a contract describing the nature of the agreement which will go something like this:

You'll be more than happy to jump at the opportunity because the person who has made this magnanimous offer to you sounds like the kind of person who will scream about your talent from every rooftop imaginable, BUT:

1: They will pay your full rate. That is NOT negotiable.

2: For every PAYING client they send you (The referrals must come directly from the person who signs the contract), they will be paid a commission, percentage to be determined in negotiations.

3: The contract will be binding for as long as you are involved in that market, which will result in that initial client not only being paid back the amount they originally paid you to do that first job, but will continue to pay them for every paying client they send you. An annuity of sorts.

This is a great way to get the scammers and clueless to leave you alone. Not a single one of them will accept those terms, which instantly establishes their level of legitimacy. A legitimate businessperson would more than likely not even consider approaching a professional photographer in that manner in the first place.

Either of these scenarios are a Win/Win for you because you have either avoided dealing with a scammer, or you're going to get the job.